Palm Beach has been one of the Gold Coast’s most compelling property stories over the last decade — and if the latest momentum is anything to go by, its prestige apartment market is once again stepping into the spotlight. Nowhere is this more evident than along the iconic beachfront stretch of Jefferson Lane, where demand remains strong and high-end development continues to evolve the suburb’s coastal identity.
A Market That Refuses to Slow Down
Despite fluctuations in enquiry throughout 2021 and 2022, buyer appetite in Palm Beach has remained remarkably resilient. Even during periods where online enquiries softened, the dip wasn’t due to fading interest — but rather to a shortage of available new product. The suburb’s accelerated growth, wave of sell-outs, and limited supply have kept the market tight, competitive, and highly attractive for both owner-occupiers and lifestyle-driven investors.
Ignite Projects Returns to Palm Beach
Amid this renewed surge of attention, Ignite Projects has returned to Palm Beach with one of the area’s most talked-about new developments: Retreat Palm Beach.
Positioned on Jefferson Lane, Retreat offers an elevated level of beachside living with a clear focus on wellness, design, and coastal serenity. The nine-level building features:
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56 luxury two- and three-bedroom apartments
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Sophisticated interior finishes
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Wide balconies and seamless indoor–outdoor flow
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A day-spa inspired wellness precinct featuring a lagoon pool, steam room, spa, sauna and gym
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Lifestyle conveniences including e-bikes, digital concierge, and surfboard storage
With prices ranging from approximately $1.35 million to $3.95 million, Retreat is undeniably tailored to the premium end of the market — and early buyer interest reflects that.
Josh Foote on Palm Beach’s Transformation
Reflecting on Palm Beach’s evolution, Ignite Projects Director Josh Foote highlighted just how much the suburb has changed since their earlier developments:
“The buildings we knocked down for Periscope had needles and all sorts falling out of the walls. The units themselves literally had junkies and prostitutes living in them. In many ways, the development in Palm Beach has obviously done the suburb a huge benefit. I feel the planning department could be a little loose now though, and there will be regrets later as it changes so rapidly.”
Foote describes Retreat Palm Beach as a rare beachfront opportunity that blends luxury with wellness and privacy — a refined coastal lifestyle that aligns with the suburb’s upward trajectory.
Why Jefferson Lane Continues to Shine
Jefferson Lane has long been one of the Gold Coast’s most desired beachfront pockets. Its quiet, uninterrupted coastal frontage paired with easy access to cafés, dining and surf breaks cements its reputation as a premier lifestyle address.
The introduction of new, boutique-scale projects like Retreat only reinforces Jefferson Lane’s positioning as a tightly held, high-value enclave.
A Clear Signal of Confidence
The return of developers like Ignite Projects — and the strength of buyer interest in their releases — suggests ongoing confidence in Palm Beach’s long-term growth. With demand continuing to outpace supply, especially for premium beachfront homes, Jefferson Lane is set to remain one of the Gold Coast’s most desirable streets well into the next property cycle.
To read the full article on Apartments.com.au click here.